The Disney Vault Secret

Disneys reasoning behind the release is that every seven years a new generation of 2 7 year old children comes of age and is ready to enjoy the films. For most the disney vault seems like something intangible a marketing gimmick and source for misplaced rage there are a handful of youtube videos railing against the vault and all that it. With the announcement of disneys forthcoming streaming service disneyscheduled for launch in the united states on november 12 2019disney ceo bob iger revealed that the service will contain disneys entire film library which would de facto retire the concept of the disney vault for good.

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By giving the public a very small window of time to purchase their favourite disney dvd they ensure demand remains high.

The disney vault secret.

They are locked away in the vault for 8 10 years before being released for a short unspecified time.
This is a controversial marketing system which results in high demand for the disney classics and artificially inflates the price of previously released editions.
It is disneys collection of dvds that are released to the public for a very brief period of time.
Disney release their classics every seven to ten years before putting them back in the disney vault.

The disney vault secret to keep demand high across generations disney studios carefully restrict the supply of some home release classics.
Generally disney puts movies in a seven year vault hold and then releases them.
They are then made unavailable on the high street or online at the normal low cost prices.
Titles are locked in the disney vault before being made available on dvd and blu ray every 8 to 10 years.

For the lowdown on what constitutes a sought after title see here.
They are locked away in the vault for 8 10 years before being released for a short unspecified time.
It should be pointed out the vault only contains the studios most prestigious films and excludes modern classics like frozen.
Generally two movies are released a year.

They are locked aw.
The disney vault secret to keep demand high across generations disney studios carefully restrict the supply of some home release classics.
The disney vault secret to keep demand high across generations disney studios carefully restrict the supply of some home release classics.